The power to reason. To influence. To make sense. To counter temptation. It comes from the heart and it comes without agendas or lectures. And make no mistake, teenagers are fueled by it. Sustained by it. To use it is to keep them alive. To ignore it is to risk everything. Power to the Parent empowers parents with strategies and tactics for setting clear no-use norms and for starting discussions particularly around high-use times such as homecoming, prom and the holidays. The results? Reductions in youth alcohol and substance use.