There is great power in being a parent. The power to reason. To influence. To make sense. To counter temptation. It comes from the heart and it comes without agendas or lectures. And make no mistake. Teenagers are fueled by it. Sustained by it. To use it is to keep them alive. To ignore it is to risk everything.
Power to the Parent empowers parents with strategies and tactics for setting clear no-use norms and for starting discussions particularly around high-use times such as homecoming, prom and the holidays. The results? Reductions in youth alcohol use.
Poster informing parents about the social host laws.
Painting the reality of the situation.
The ad in Spanish says, “Every 15 minutes, a teenager dies from drinking or drug use. Learn how to protect your teen with a few minutes of talking.”
We created “ambient media marketing” by stickering pizza boxes with messaging during key times of year, including the Super Bowl.
What is 420? We created an ad all about it.
Ads around the prom season.
Back to School ads in both English and Spanish.
Homecoming – another important time of year to share the message.
Halloween ads to remind parents of the dangers and offer support.
An ad around Thanksgiving and the holidays.
Ads with key topics around marijuana.
Showcasing the reality using infographics.